ZotrimÂ will be a familiar slimming product to consumers from the UK but possibly not so in other parts of Europe and the United States.
While the major pharmaceutical companies, in particular GlaxoSmithKline, are pouring millions into advertising planet wide, the marketing people responsible for Zotrim have always preferred the low key approach.
Whether this is due to lack of marketing budget is another question. Either way,Â Zotrim has been available to buy over the counter from Â major high street outlets for near on a decade.
While the commercial market seems gripped with sensationalism after the introduction of Glaxo’s self professed miracle slimming pill, Alli, Zotrim has started to quietly build up a reputation and not through its own volition.
The over the counter slimming pill industry is not governed by the strict rules that apply to chemical based usually prescription only slimming products. Products that can be freely purchased without GP intervention are in almost cases herbal based and natural and so not considered a medicine but more a herbal remedy.
This pretty much gives carte blanche for producers of herbal slimming products to make unsubstantiated claims in connection to efficacy without fear of reprisal.
So Where Does Zotrim fit into the equation?
Zotrim was created in 2001. A combination of a biochemist and physician created a slimming product that could reduce appetite before, during and after a meal. Appetite reduction or appetite suppression is regarded as being one of the most effective natural ways to lose weight.
The Zotrim philosophy was to control the amount of daily calories consumed per day while balancing this with calorie expenditure. Calories in and calories out is key. The formula also contains a natural stimulant to create additional energy. This is of vital importance, in order to balance calorific intake the other side has to be balanced – calorie output. Natural stimulants can provide energy and impetus to exercise, be more mobile and help the body exhaust calories.
It is when the clinical data is studied that Zotrim takes on the role of a serious slimming product. Independent clinical data is easy manipulate and should in most cases be taken with a very large pinch of salt – possibly the best or worst kept secret within the commercial slimming industry is that the quickest and easiest way to gain doctor or GP accreditation is to put them on the pay role.
Zotrim, however has two almost indisputable and irrefutable pieces of evidence. Firstly, The British Food Journal published a report detailing the positive appetite suppressing effect of using the ingredients contained within the formula as well as Kings College London published document concerning its safety.
Possibly the biggest feather in Zotrim cap came this year when the BBC ran a documentary headed by Professor Lesley Reagan. The documentary was positioned to delve into misdoings of the commercial and high street slimming pills industry.
Recently, Lesley Reagan Â was responsible for “pulling apart the guff that adorns the world’s beauty creams and lotions” – more recently she applied the same technique to the high street slimming pill industry. Suffice to say most of the commercial high street product did not fair too well – all, bar one. Zotrim came out relatively unscathed and with almost muted approval – high praise from someone so critical. Read more about Zotrim.
Tony Jay writes for http://www.whatslimmingpills.com a UK slimming pills buyers guide to ensure that you buy legitimate, clinically proven and effective Slimming Pills.